Sprintify was born from a life story inspired by sport.

I learnt young that if I wanted to change something, the only person that could do that was me.

What I found was a platform that could not only help me achieve my personal goals and aspirations but a platform that could also change the world, this was sport.

The world’s best athletes inspire me personally everyday. The pursuit of a goal that is so clearly defined and sought-after with the world’s eyes watching, there is no hiding from success or failure, yet they pursue it, even if the odds are staked against them, this is courage.

Working in High Performance Sport and Major International Sport Event delivery for over two decades, I wanted to pursue my goal with the same focus and clarity as the world’s best athletes. Mine was the off-field performance. The work my teams did was to create environments that allowed these athletes to excel, undistracted. If there was one way I could contribute to helping the world’s best athletes get one-step closer to achieving their goal, then we would do it.

My goal was the off-field pursuit of excellence, my focus was on what they needed to excel and ensuring that nothing would derail our pursuit of delivering the best for these athletes. As I rose through the ranks of leadership these battles to deliver the best, were often won in board rooms and through the media, the results were seen in the stadium’s, on the television and around the world.

Our greatest off-field goal, that we pursued with focus and clarity, that we clearly defined and refined time and time again, was won very publicly and has been recognised globally as a cornerstone moment of change for women’s rugby and sport, the delivery of the world-record breaking Rugby World Cup 2021, The Best in Women’s Rugby, delivered in Aotearoa New Zealand in 2022.

Becoming a ‘sought-after’ global leader in sport and achieving goals many experts didn’t believe was possible, was not by chance, these have become orchestrated outcomes and a trademark of my personal performance in Sports Business Administration.

The reason these outcomes are not by chance is because in 2015 I started on a road of ‘How can we do this better?’ I was so frustrated at the wasting of time, the inefficiencies and the lack of frameworks supporting the delivery of these Major International Events which had been around in some cases for over a century. I knew there was a better way to lead the teams of people that worked on these projects so I decided to create it myself, with a Degree in Business, a long-held passion for innovation and entrepreneurship and pioneering spirit deep within me, I decided to productise the approach I had been using, to achieve goals off the field with the same vigour athletes achieve goals on the field.

In 2017 the Sprintify Goal Attainment Framework and Methodology was born. A way to lead teams to achieve goals fast and collaboratively and then repeat. Major event delivery is a full time job based on problem-solving, issue resolution, risk management and optimising collaboration with internal and external stakeholders to deliver something that has often not been done before and may only be done once, often through a climate of high-distraction and almost always this state of distraction is the Business As Usual for Major Event Delivery. The challenge Sprintify solves is, how to get teams of people to the same start-line, heading to the same finish-line to deliver a common goal, fast and then repeat. I first used Sprintify with my mostly Japanese team of more than 20 people, to deliver the world-record breaking Rugby World Cup in Japan in 2019. I led the team from my home in New Zealand, travelling on a monthly basis to Japan, using Sprintify, our cloud-based tools and daily video-conferencing. Transforming the Team Services programme and leading and guiding the team, keeping them focused on what needed to be delivered every step of the way. The Sprintify framework creates a vision of what good looks like, identifies all the actions required to get there, identifies the team, allocates responsibility and then using the latest cloud-based tools monitors performance, for transparency every step of the journey.

I am passionate about supporting people and business to achieve their goals. I can see a huge global need for the clarity, focus and teamwork through disruption to BAU. Learning to Sprintify delivers this in a simple and easy to follow 11-step Sprintify Framework Checklist, so now I want to invite you and your staff to join my Global Sprintify Team and learn the skills to be a leader in the change revolution for business today, equipping business teams with the Mindset, Skillset and Tools to solve problems and achieve goals fast and lead through distraction with Sprintify.

Join Me, ‘Let’s Sprintify It’ today.

Michelle Hooper - Creator and Founder

Sprintify Goal Attainment Framework and Methodology